Introducing Broadview Materials, an important commercial innovation

FENIX^®, Arpa^®, and Formica^® – part of Broadview Materials along with Homapal^® and Getacore^® – will be present at interzum 2025, the leading international trade fair for furniture production and interior design, which is taking place in Cologne from May 20th to 23rd.

The 2025 edition of this biennial event is the stage where the transformation of Broadview Materials will be formally introduced, bringing together the group’s interior brands’ full range of materials.

Broadview Materials is a leading global group of brands in materials that enables customers to create solutions that stand out in quality, beauty, and sustainability while remaining affordable.  

Broadview Materials has a strong heritage in the field of innovative surfaces and materials, bringing together iconic brands such as Formica^®, FENIX^®, Arpa^®, Homapal^®, Getacore^®, Trespa^®, Westag^®, and Worktop Express^®. Some of its companies have been shaping their industries for over a century, consistently leading and innovating their markets. 

The focus of Broadview Materials are its customers, who bring materials to life and shape them through architectural and interior design projects., With a combined sales and distribution platform that ensures an integrated purchasing experience, the new commercial organization for Europe is designed to provide simplified and coordinated access to the full range of products for interiors. It’s a cohesive system, created to support customers in creating environments that combine technology, durability, innovation, and design.

Stefano Mion, CEO at Broadview Materials Europe: “Thanks to our worldwide presence and our group centres of excellence Nemho and Musa, we are able to share knowledge and exchange best practices, as well as innovate in ways that are relevant and meaningful to our clients and markets. Every day, we learn from the markets in which we globally operate—sharpening our understanding of how to best support our customers helping them to stand out and succeed in their markets. We are passionate about materializing the full potential of our clients and ourselves.”

The Interzum 2025 stand, designed by LEM Agenzia Architettura in collaboration with Musa, embodies the new collective identity as a grand material library. It is an immersive space where surfaces, textures, and colours intersect and overlap in a game of contrasts and harmonies, giving life to unique and surprising combinations.

The installation stages a “dialogue” between materials and surfaces, set within an architectural box made of FENIX^® Rosso Namib. The central area opens into various colour zones—alternating between warm and cool tones—and comes alive through display totems that showcase possible applications and machining of surfaces of Broadview Materials brands.

From the three-dimensionality of Tuet’s decors to the metal textures of Homapal^®, from the deeply matt, soft-touch colours of FENIX^® to the vibrant colour range of Formica^® Laminates, each material converses with the others, highlighting the unique strengths of each surface while simultaneously establishing a harmonious and shared visual language. Through colours and textures, it is a journey that presents an increasingly rich selection of innovative materials, surfaces, and practical solutions, such as lockers and doors made by Westag^®, one of the group’s brands.

Framed by this curated selection of surfaces, the space is characterized by four architectural elements that showcase possible applications: kitchen, bathroom, transportation, and hospitality. Each area’s design is enriched by unusual and meticulously crafted technical details, allowing visitors to closely explore and experience the material solutions offered by Broadview Materials. Among the many advantages now available to designers and architects is the ability to mix & match brands and collections—delivering more design freedom, quality, and uniqueness, whether for residential or contract projects.

Objects made of paper, created by Japanese paper and craft designer Yoko Miura in collaboration with the styling studio Marchesini Sarno, are on display to enhance the visual narrative of the four application areas. These poetic and minimalist creations serve as archetypes of everyday life in the kitchen, bathroom, transport, and hospitality settings. Moreover, the paper objects form an ideal symbiosis with the products of Broadview Materials, whose surfaces are mainly composed of layers of paper.

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Arpa^®
Arpa high-quality surface materials are manufactured for a vast array of interior design applications. They offer a wide range of extremely diversified products, both in terms of structure and aesthetics.  Arpa decorative laminates are made in the 150,000 sq.m plant in Bra, Piedmont, and are the expression of the vivid and original Italian creativity. Arpa surfaces has won numerous honours and awards worldwide, including “Best of the Best” and “High Product Quality” Interzum Award and “Best of Best” Iconic Award.

For further information, please visit: arpaindustriale.com
Follow us on: Facebook (@arpaindustriale), YouTube (@arpaforinteriors), Pinterest (@arpaindustriale), Instagram (@arpaforinteriors)

FENIX^®
FENIX are the innovative materials created for interior design by Arpa Industriale. Launched in 2013, they are suitable for both vertical and horizontal applications. FENIX materials were developed by an international multidisciplinary team. Ap-plying proprietary technologies, the external surface of FENIX is characterised by the use of next generation acrylic resins, hardened and fixed through an Electronic Beam Curing process. With low light reflectivity, FENIX surface is extremely opaque, soft touch and anti-fingerprint. In 2018, a new FENIX factory opened within the Arpa Industriale’s plant site following an Industry 4.0 approach. Distributed in over 70 countries, FENIX have obtained numerous awards and recognitions, including: Compasso d'Oro Honourable Mention, ADI Design Index, “Best of the Best” and “High Product Quality” Interzum Award, Red Dot Product Design and “Best of Best” Iconic Award.

For further information, please visit: fenixforinteriors.com
Follow us on: Facebook (@fenixforinteriors), Instagram (@fenixforinteriors), YouTube (@fenixforinteriors), Pinterest (@fenixforinteriors)

Formica^®
Formica^® laminate is the ‘original’, with over 110 years of design and product innovation and manufacturing experience. Formica^® laminate is a contemporary, durable and high performance material. It is easy to machine, to design with, to clean and maintain and it combines effortlessly with other materials. Typical applications include wall panelling, doors, cubicles, furniture, worktops and more. Products include Formica^® High Pressure Laminate (HPL), Formica^® Compact with its solid laminate core, through colour laminate products including ColorCore^® Compact and ColorCore^®, and specialist Younique^® by Formica Group digital print service.

For further information, please visit: formica.com
Follow us on: Linkedin (@formica-corporation, @formica-europe), Instagram (@formicagroup, @formicagroupeu), Facebook (@FormicaGroup,), YouTube (@FormicaNA, @FormicaGroupEU)

Getacore^®
An acrylic-bonded solid surface material, Getacore makes it possible to rethink spaces. Through the extreme formability of the material and optimal sheet dimensions, it dissolves the limits of design. A broad palette ranging from plain colour shades to vibrant designs emphatically defines the effect and function of your space. Manufactured in Germany, Getacore meets the highest quality standards: it offers long-term durability, outstanding colour consistency and extraordinary dimensional stability.

For further information, please visit: getacore.com
Follow us on: Linkedin (@Westag-ag), Instagram (@westag_ag), Facebook (@Westag.AG)

Homapal^®
For decades, Homapal has been a synonym of innovative products "Made in Germany.” Its laminates with special surfaces of real metal and magnetic boards are manufactured in Herzberg, Germany. The focus is on high quality decorative interior design. Its products are ideal for use in shops, hotels, doctors' surgeries, on cruise ships, in bars, restaurants and clubs - wherever surfaces are to be refined with elegant surfaces. They offer architects, planers and carpenters a broad range for creative applications. Thanks to its diverse ranges and broad spectrum of colours and decors, which are continuously developed and adapted in line with the latest market trends, its solutions offer an almost unlimited scope for creativity and customization.

For further information, please visit: homapal.com
Follow us on: Facebook (@homapal.de), Instagram (@homapal), YouTube (Homapal GmbH)

Musa
Musa is a lab, a communication studio, and a hub of creativity that works together with the companies within Broadview’s materials technology division and its brands – Arpa, DOS, FENIX, Formica, Homapal, Trespa, and Westag.

For further information, please visit: musahub.com
Follow us on: LinkedIn (@musahub)

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Arpa Industriale - Communications
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