3 Days of Design: FENIX® and Formica® present FAST / FORWARD
3daysofdesign: FENIX® and Formica® present FAST / FORWARD
From June 18 to 20 at 3daysofdesign in Copenhagen, FENIX® and Formica® join forces and present the FAST / FORWARD project.
The exhibition, curated by Federica Sala, enhances the synergy between the two brands with a narrative that looks to the future while maintaining a connection with the past.
“FAST / FORWARD proposes a journey through time, from the past to the present and vice versa, in a circuit that reflects on the relationship between surfaces, colours, patterns and design styles thanks to the work of six international design studios. Each of them was asked to reinterpret, under the Formica® and FENIX® brands, a decade or a twenty-year period from the 1920s to 2000s,” says Federica Sala.
The designers—Federica Biasi, Laurids Gallée, Panter&Tourron, Thabisa Mjo, Tino Seubert and Uchronia— explore the potential of these materials in contemporary design by combining history with innovation.
Designed by Parco Studio and created by the MUSA team, visitors are welcome to this time-travel experience. The research period goes from the 1920s—the decade following the invention of Formica® high-pressure laminates that started a revolution in the world of living spaces—to 2010, years in which FENIX® entered the world of surfaces with its innovative materials, signalling a new important turning point.
The selection of designers, ranging from Northern Europe to South Africa, highlights the widespread presence of the two brands. The choice embraces not only names linked to industrial design but also to craftsmanship and decoration, exploring languages of different decades through diverse creative approaches.
Come to explore FAST / FORWARD exhibition at 3daysofdesign: Kuglegården Danneskiold-Samsøes Allé 19—21, 1436 Copenhagen
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