United by Design: Formica^®, FENIX^®, and Arpa^® Showcase Material Innovation at SICAM 2025

A collective vision under Broadview Materials Europe

This year’s edition of SICAM marks a special milestone: the Italian debut of Broadview Materials Europe, which brings together under one vision, the materials, surfaces, solutions, and innovations developed by the group’s interior brands.

Broadview Materials Europe brings together Formica^®, FENIX^®, Arpa^®, Homapal^® and Getacore^®—brands known for their innovation, durability and timeless appeal. Together, they form a global group committed to enabling architects, designers and manufacturers to create interiors that combine beauty, functionality and sustainability, while remaining affordable. Some of its companies have been shaping their industries for over a century, consistently leading and innovating their markets.

From Interzum to SICAM: A Continuation of the Story

After its official unveiling at Interzum 2025 in Cologne, Broadview Materials Europe continues its journey at SICAM. The exhibition space will extend the visual and conceptual storytelling first seen in Cologne - an architectural installation designed as a tactile and chromatic landscape. Two stands host the proposals and solutions offered by the Broadview Materials Europe brands, with a storytelling that intertwines textures and colours, technology and materials, bringing the brands and their unique characteristics closer to visitors.

Clad in FENIX^® Rosso Namib and Grigio Antrim, the structure invites visitors to explore how materials, colours and finishes interact to shape modern design. Warm and cool tones alternate to showcase the possibilities of mixing surfaces from across the group’s portfolio, reinforcing a shared vision of innovation and collaboration.

Two Spaces, One Narrative

The Broadview Materials Europe presence at SICAM unfolds across two complementary stands:

• A scenographic space, where each brand expresses its individual design language through a dynamic material library. Visitors can explore the metallic shimmer of Homapal^®, the intricate veining of Arpa^® surfaces, the deep, soft-touch tones of FENIX^®, and the extensive colour palette of Formica^® - all curated to highlight harmony, contrast and creativity.
• A technical display, where tactile interaction and digital exploration come together. Touchscreens guide visitors through the materials’ technical characteristics, combinations, colour affinities and potential applications.

Spotlight on Innovation

SICAM 2025 also provides the stage for several new product launches and range extensions across Broadview Material’s brands.

• Homapal^® introduces 20 new metallic laminates, offering deeper textures, a vibrant palette, and a refined industrial aesthetic. Highlights include new additions to the Perspectives/Depths and Perspectives/Industrial families, along with Elements and Gestures collections featuring striking finishes such as wax rubbed brass and oil rubbed brass.
• Arpa^® presents two innovative kitchen island concepts showcasing VIS Gloss surfaces and the reinterpreted Ghibli finish. Now available in five new decors and an expanded format, Ghibli can be applied both vertically and horizontally, opening new creative possibilities for furniture and interior applications.

A Shared Commitment to Design Excellence

At its core, Broadview Materials Europe is about creating synergy—connecting brands, expertise and innovation to make it easier for designers to access an integrated portfolio of surface solutions.

From expressive metallic laminates to ultra-matt materials, the brands within Broadview Materials Europe continue to push boundaries, empowering customers to craft spaces that balance technology, durability and design excellence.

Discover the full Broadview Materials Europe experience at SICAM 2025, Hall 9 Stand A20/B17